Rebranding, or brand refresh, all sounds the same, doesn’t it?
Your business’s look and feel is getting a bit dated. Customers are choosing to shop for products and services from other brands. Perhaps it is time to refresh your brand and position yourself in the market. This guide will help you understand when and how to rebrand.
What Is A Brand Refresh?
A brand refresh is a tactical move in branding. The extent of your brand overhaul will determine how complicated it is. The idea behind a brand refresh is to make a difference in how your company sounds, looks and feels to customers.
You should be aware that there are both good and bad ways to rebrand your company before you rush to give it a complete overhaul. Dabrande’s expert team will help you make the right decisions regarding rebranding for your company.
1) Companies Should Rebrand As They Go International
56% of businesses have international customers. If your company name is difficult to pronounce or used in a different country, this can lead to problems. A proactive rebranding is often necessary when a company enters new markets.
2) Companies Should Rebrand To Be More Distinct From The Competition
You could be sued if your branding is too similar to another company. You could appear less creative or innovative than you would like, which could impact your company’s image and reputation. These branding traps can be avoided by a facelift that is carefully managed and collaborated with experts.
3) Companies Should Rebrand To Give New Life To Outmoded Branding
All of us have to follow the laws. Your company’s branding might not be able to reflect your products or services over the years. Refreshing your branding can help you avoid looking out of step with current trends and look outdated.
Here Are Some Things You Need To Know To Rebrand Successfully
Many businesses are eager to launch a new website and a modern logo. However, they are often not prepared for the challenges that a successful rebranding can present. Established businesses need to avoid losing their customers or creating confusion about their identity.
Let’s Now Look At The “How-To” For Rebranding Your Company
1) Understand Your Mission And Values.
A compelling mission statement can create a connection with customers who share your values. To strengthen your brand’s messaging, stay true to your core values and mission. Reinventing your brand image will help you connect with your audience authentically and keep customers loyal.
2) Develop A Rebranding Strategy To Work With Your Existing Branding
What can you keep, and what should go? It might be that your current branding needs a minor update instead of a complete overhaul. Google’s logo has seen several changes over the years.
Summary
It’s time to choose the right partner for your journey of rebranding! A digital marketing team that is skilled and experienced will assist you in monitoring consumer engagement, search engine results and user interactions on social media channels.
