Great Product packaging design can influence customers and strengthen your business. 8 out of 10 customers believe packaging design can influence purchasing decisions.
Packaging goes beyond packing everything properly and making sure nothing is damaged in transit. This includes all aspects of the exterior packaging that make your package unique, as well as any personal stories inside.
Are you ready for packaging products with style? This is everything about product attractiveness, message, product visibility that you need to know.
Before you begin your journey to product packaging design, there are three crucial questions:
- What Is Your Product?
One simple question could be asked: What are you selling? What size product is it? What materials is it made from? Is it delicate?
These questions will help you choose the suitable packaging. A delicate product, for example, will need more secure packaging. This is similar to creating customized packaging for a particular product.
- Who Is Buying Your Product?
Which are your target markets? Are you aiming for women only or all? Are they for children or adults? Think about your customers’ environmental consciousness. Know the status and class of your customers.
- What Are Individuals Strategy Behind Buying Your Product?
Is your product being sold in-store or online? Are you selling your product in small boutiques or supermarkets?
It would help if you considered how you would package your product to suit its preferred location. To make your product stand out in the crowd, packaging it for shipping differs from displaying it in stores.
Here Are 3 Things To Keep In Mind When Choosing A Product Packaging Design
Many factors go into packaging design to ensure a product is successful. Your brand’s success depends on your product packaging design.
It is, therefore, crucial to put a lot of thought and planning into your design. So, let’s take the top 3 things to remember when you decide on product packaging design.
- Branding Strategy
You must first understand your product and where it fits into your brand. Then, you will need to create a solid branding strategy.
If your packaging is not well-planned, it can be detrimental to your brand. It would be best to consider whether your corporate branding strategy is appropriate for the product you are packaging and other products you have.
- Let The Product Inspire Your Design
Packaging is the ultimate wing man for your product. When you’re looking for inspiration, think about the product that you are packaging.
To create a packaging that speaks to the product, you should incorporate the colors and textures of the products and their intended uses.
- Make Packaging Practical
How does it make you feel when you get one of those packaged in the completely sealed, need-scissors-to-open package? Be practical with your packaging. Your customers will be grateful.
This is also a great way to increase your product range or adapt your production process to increased demand. Your design should be future-oriented so that automation and similar products can be easily adjusted.
