Author: Amrit

Great Product packaging design can influence customers and strengthen your business. 8 out of 10 customers believe packaging design can influence purchasing decisions.

Packaging goes beyond packing everything properly and making sure nothing is damaged in transit. This includes all aspects of the exterior packaging that make your package unique, as well as any personal stories inside.

Are you ready for packaging products with style? This is everything about product attractiveness, message, product visibility that you need to know.

Before you begin your journey to product packaging design, there are three crucial questions:

1. What Is Your Product?

One simple question could be asked: What are you selling? What size product is it? What materials is it made from? Is it delicate?

These questions will help you choose the suitable packaging. A delicate product, for example, will need more secure packaging. This is similar to creating customized packaging for a particular product.

2. Who Is Buying Your Product?

Which are your target markets? Are you aiming for women only or all? Are they for children or adults? Think about your customers’ environmental consciousness. Know the status and class of your customers.

3. What Are Individuals Strategy Behind Buying Your Product?

Is your product being sold in-store or online? Are you selling your product in small boutiques or supermarkets?

It would help if you considered how you would package your product to suit its preferred location. To make your product stand out in the crowd, packaging it for shipping differs from displaying it in stores.

Here Are 3 Things To Keep In Mind When Choosing A Product Packaging Design

Many factors go into packaging design to ensure a product is successful. Your brand’s success depends on your product packaging design.

It is, therefore, crucial to put a lot of thought and planning into your design. So, let’s take the top 3 things to remember when you decide on product packaging design.

1. Branding Strategy

You must first understand your product and where it fits into your brand. Then, you will need to create a solid branding strategy.

If your packaging is not well-planned, it can be detrimental to your brand. It would be best to consider whether your corporate branding strategy is appropriate for the product you are packaging and other products you have.

2. Let The Product Inspire Your Design

Packaging is the ultimate wing man for your product. When you’re looking for inspiration, think about the product that you are packaging.

To create a packaging that speaks to the product, you should incorporate the colors and textures of the products and their intended uses.

3. Make Packaging Practical

How does it make you feel when you get one of those packaged in the completely sealed, need-scissors-to-open package? Be practical with your packaging. Your customers will be grateful.

This is also a great way to increase your product range or adapt your production process to increased demand. Your design should be future-oriented so that automation and similar products can be easily adjusted.

Rebranding, or brand refresh, all sounds the same, doesn’t it?

Your business’s look and feel is getting a bit dated. Customers are choosing to shop for products and services from other brands. Perhaps it is time to refresh your brand and position yourself in the market. This guide will help you understand when and how to rebrand.

What Is A Brand Refresh?

A brand refresh is a tactical move in branding. The extent of your brand overhaul will determine how complicated it is. The idea behind a brand refresh is to make a difference in how your company sounds, looks and feels to customers.

You should be aware that there are both good and bad ways to rebrand your company before you rush to give it a complete overhaul. Dabrande’s expert team will help you make the right decisions regarding rebranding for your company.

1) Companies Should Rebrand As They Go International

56% of businesses have international customers. If your company name is difficult to pronounce or used in a different country, this can lead to problems. A proactive rebranding is often necessary when a company enters new markets.

2) Companies Should Rebrand To Be More Distinct From The Competition

You could be sued if your branding is too similar to another company. You could appear less creative or innovative than you would like, which could impact your company’s image and reputation. These branding traps can be avoided by a facelift that is carefully managed and collaborated with experts.

3) Companies Should Rebrand To Give New Life To Outmoded Branding

All of us have to follow the laws. Your company’s branding might not be able to reflect your products or services over the years. Refreshing your branding can help you avoid looking out of step with current trends and look outdated.

Here Are Some Things You Need To Know To Rebrand Successfully

Many businesses are eager to launch a new website and a modern logo. However, they are often not prepared for the challenges that a successful rebranding can present. Established businesses need to avoid losing their customers or creating confusion about their identity.

Let’s Now Look At The “How-To” For Rebranding Your Company

1) Understand Your Mission And Values.

A compelling mission statement can create a connection with customers who share your values. To strengthen your brand’s messaging, stay true to your core values and mission. Reinventing your brand image will help you connect with your audience authentically and keep customers loyal.

2) Develop A Rebranding Strategy To Work With Your Existing Branding

What can you keep, and what should go? It might be that your current branding needs a minor update instead of a complete overhaul. Google’s logo has seen several changes over the years.

Summary

It’s time to choose the right partner for your journey of rebranding! A digital marketing team that is skilled and experienced will assist you in monitoring consumer engagement, search engine results and user interactions on social media channels.